Janet McAfee Practice Principal and a DipPFS CeMAP qualified adviser, embarked on her financial career in 1987 as a Customer Service Manager at Abbey National. Over the next eight years, she developed a deep understanding of client needs and the financial landscape, which paved the way for her transition to a Financial Advisor in 1995. With a passion for helping clients achieve their financial goals, Janet specialised in financial consultancy, mortgage advice, and protection services. In 1998, she established Janet Elizabeth McAfee Financial Advice, where she now serves as Practice Principal. Janet's practice is known for its client-centred approach, offering tailored financial strategies, comprehensive mortgage solutions, and robust protection plans. Her dedication to delivering personalised advice has earned her a reputation as a trusted and respected advisor in the financial services industry in Northern Ireland and other parts of the UK. Through her leadership, the firm continues to thrive, providing clients with the guidance and support they need to secure their financial futures.

Norman Boyd is an experienced Protection Adviser with a strong track record in helping clients secure their financial futures through tailored insurance and protection solutions. With extensive industry knowledge, Norman specialises in assessing clients' needs and providing strategic advice on life insurance, income protection, and critical illness cover. His approach combines a deep understanding of financial products with a commitment to personalised service, ensuring clients receive comprehensive and effective protection plans. Dedicated to ongoing professional development, Norman strives to stay current with industry trends and regulations to offer the most appropriate advice and support.

Dominic Keenan, BSc (Hons), graduated in 2023 with a degree in Finance and Business Investment from Ulster University. He started his career as a Financial Analyst Intern at an Independent Financial Adviser firm in Belfast, where he built expertise in financial analysis and investment strategies and client satisfaction. Currently, Dominic is a Paraplanner with Janet Elizabeth McAfee, where he supports financial planning, conducts research, and assists in developing client strategies. His role involves preparing detailed financial plans and gaining in-depth knowledge of client needs. Committed to professional growth, Dominic aspires to become a financial planner, leveraging his analytical skills to deliver personalised financial solutions.